History

Kyivstar Company — leader of mobile communications in Ukraine. Company was founded in 1994. Provides mobile communication services since 1997.

2011

• Kyivstar («Киевстар») shored up its leading position as in qualitative indicators so in marketing solutions in 2011. Large-scale processes of Kyivstar («Киевстар») and Beeline-Ukraine («Beeline-Украина») fusion have produced some positive effects:
  • According to the 3rd quarter results the synergy volume is worth 160 million US dollars.
  • The integration of all the companies’ functions and transition to the unified system of personnel management has been completed.
  • Salaries and labor conditions for all the personnel have been harmonized.
  • The standardization process of service connected with IT-systems has been accomplished.
  • Both subscribers of Kyivstar and former subscribers of Beeline benefit from the use of the unified product of mobile communication
  • The process of the network active merging is in progress.
• The President of Kyivstar («Киевстар») Igor Litovchenko assumed a high position in the list of companies’ best leaders. He is recognized as:
  • The most successful and reputable top-manager according to «The 10 best top managers of Ukraine in 2011» rating by the Companion Magazine («Компаньон»).
  • The absolute leader according to the TOP-100 rating «The best managers of Ukraine. Tactics and strategy» by the research center Rating TOP-100 («РейтингТОП-100»).
  • He won in the nominations «The best manager — team leader» and «The best manager — personnel management» and also joined the list of five best top-managers of the general rating «TOP-100. The best top-managers of Ukraine» by the Economica Publishing House (издательство «Экономика»).
• The innovation and quality of Kyivstar have been acknowledged by the professionals in various fields:
  • Kyivstar won gold and bronze awards of EffieAwardsUkraine 2011 in the nomination Communication Means and Services.
  • The Kyivstar marketing team is recognized the best in 4 X-RAY MarketingAwards nominations:
    • President Igor litovchenko is the leader in the nomination The Best Marketing Oriented CEO".
    • Marketing director Taras Parkhomenlo is the leader in the nomination The Best Marketing Manager«.
    • Kyivstar is the winner in the nominations The Communication Strategy of The Year and The Marketing Strategy of The Year.
  • The magazine for business customers «Tvoy nomer» («Твой номер»), the corporative Kyivstar annual report for 2010 and the Digest «Kyivstar Business» («Киевстар Бизнес» Дайджест) became the best in their categories in the competition The Best Corporative Media of Ukraine 2011«.
  • The Director for the Kyivstar legislative environment Andrey Osadchuk was recognized as one of the best lawyers of Ukraine.
  • Several Kyivstar corporative communication department employees joined the TOP-100 best professionals in communications rating by MarketingMediaReview.
  • Corporative communication department Director Zhanna Parkhomenko was included in the list of the top 10 best PR-directors of Ukraine.
  • The project The Fresh Blood by DJUICE at Channel М1 won the main TV award of the country — Teletriumf («Телетриумф»).
• For several years Kyivstar has been named as the best employer in the Ukrainian market:
  • As shown in the results of the study conducted by the international auditing company Ernst & Young, 84% of the employees are proud to work in Kyivstar and 86% recommend it as a place of employment.
  • According to the results of the inner competitions 70 experts of the call-center first line implemented their skills and experience in the company’s various departments.
  • The intellectual game KYIVSTARiYA for the employees won in the international competition of HR-projects.
• In 2011 our company offered the market some absolutely new products:
  • A new trend in business was introduced — selling of a new brand of smartphones: KyivstarAero, KyivstarTerra and KyivstarAqua.
  • A unique national project named Share Your Love with Ukraine was created that will help to unite people around the theme of love and beauty of their Motherland.
• Kyivstar continues to receive recognition as the leader in the telecommunications market and to lead the ratings of respected public and business publications:
  • By the results of the Ukrainskaya Investitsionnaya Gazeta newspaper(«Украинская Инвестиционная Газета») Kyivstar headed the rating of reliable business partners named «TOP-100. Solutions for business» among the companies that provide telecommunication services for business segment.
• Kyivstar continued to attend to the communication quality and client service:
  • According to the study results by Ericsson in the 4th quarter of 2010 the Kyivstar network quality was recognized as one of the best in the world.
  • Kyivstar call-center was recognized as the best large contact-center in the CIS according to the results of CCG CallCenterAwards competition 2011 Chrystal Headset.
  • The public appraisal of the Kyivstar quality service is quarterly no less than 4.5 points of 5 maximal.
  • During the first half of 2011 more than 290 base stations were put into operation.
  • During the week of May 16—22, 2011 the Lvov branch recorded the highest index of generated traffic — 1 billion of minutes.
  • The geography of the House Internet expanded to 130 Ukrainian towns and cities.
  • The communications capacity of the fixed internet network expanded to 95 Gbps.
• Kyivstar was the first to integrate the corporative social responsibility into its business strategy. For several years the company has been one of the Ukrainian CSR standard leaders in such areas as attitude to product, state, customer, society, employees and corporative development:
  • Kyivstar volunteer program has been recognized as the most innovative in Ukraine.
  • The national high-ranking magazine Gvardia («ГVардия») awarded Kyivstar with the second place in the CSR-rating.
  • The Kyivstar Volunteer Institute was the HR-Brand Ukraine 2011 award winner.
  • According to the CSR Development Center Readers’ ChoiceAward 2011 competition results the Kyivstar social report is among the three best Ukrainian non-financial reports.
  • Students and teachers from more than 150 Ukrainian schools obtained access to high-speed free Internet services.

2010

• Event of the year: Kyivstar and Beeline-Ukraine started the consolidation process with the establishment of the Ukrainian business unit of VimpelCom ltd.
• In the third quarter of 2010 the consolidated Kyivstar strengthened the leading positions in the telecoms market of Ukraine and showed progress in practically all key indicators of activities.
• Provisioning of the national roaming for the customers of Beeline-Ukraine within the Kyivstar network was started.
• A new tariff plan of «25 million» for the customers of the consolidated Kyivstar was introduced.
• The Antimonopoly Committee of Ukraine resolved to leave without changes its decision on consolidation of assets of Telenor ASA and Altimo Holdings&Investment Ltd in a new telecoms operator, namely: the VimpelCom ltd.
• In collaboration with Telesense, the first in Ukraine music right control system was introduced, which enables the access to the freshest musical products for the Kyivstar consumers.
• On Kyivstar’s initiative, a «white internet list» was developed for the first time in Ukraine, namely" the list of sites safe for children.
• The Kyivstar signed the Code of Mobile Marketing being at the same time one of its authors. The Code declares the standards of behavior of the market competitors when promoting services via the telecoms networks.
• Provisioning of the «Home Internet» service, that is the access to broadband Internet by the FTTB technique was started.
• Ukrtelecom and Kyivstar signed an agreement on bilateral national roaming.

2009

• Kyivstar joined a worldwide environmental movement and introduced its own program of «Environmental Responsibility», as well as an internal «Green Office» program
• Kyivstar introduces a new fast and convenient method of account replenishing — one phone call to number 999 with the bank card
• Kyivstar introduces popular «Extra Money» service — an opportunity to get additional funds for emergency calls, as well as a special program of interest-free credit for mobile communication services for corporate clients
• Kyivstar offers contract customers to use electronic bills instead of paper
• Kyivstar introduces innovative «Mobile Console» service — remote call forwarding of incoming calls in case of lack of access to your mobile phone
• «DJUICE MUSIC DRIVE Debut» — unique contest of digital music for all independent music teams of any region of Ukraine was hold
• Once again president of Kyivstar Igor Litovchenko won first place in the annual rating of top-10 top-managers of Ukraine in «Companion» magazine

2008

• Kyivstar offered a new «Internet 3G» roaming service in Utel network, which allows you to use wireless Internet access at speeds up to 3.6 Mbps
• Kyivstar became absolute leader according to of the «50 Best Employers» rating of «Delovoy» magazine in all categories and in all versions — by opinions of top-, middle-and low-management representatives
• «Dialogue for the Future» national program launched by Kyivstar, showed to public attention problem of communication quality lack between parents and children.
• Kyivstar introduces new and convenient way of self-service for customers — all-Ukrainian network of information kiosks
• Kyivstar with the Ministry of Education and Science launched the all-Ukrainianeducational program about culture of mobile phone usage
• Kyivstar began a new phase of national social program «Mobile culture» dedicated to culture of mobile communication while driving
• President of Kyivstar Igor Litovchenko won first place in the annual rating of top-10 top-managers of Ukraine in «Companion» magazine

2007

• Kyivstar is the first mobile operator in Ukraine, whose subscriber base has exceeded the mark of 20,000,000 subscribers
• International rating agency Moody’s Investors Service raised the credit rating of Kyivstar from B1 to Ba3
• unique «My Kyivstar» selfcare system is available to all Kyivstar subscribers
• Kyivstar introduced a unique system of evaluating the quality of it’s service — each subscriber can express his own thought by calling 466*55
• company introduced the «Kyivstar’s declaration of quality», which formulated all approaches to the concept of quality
• Kyivstar introduced new mobile brand — Mobilych
• Kyivstar changed the look and philosophy of DJUICE youth brand
• Kyivstar started DJUICE music.djuice.com.ua music portal, which became the first resource in Ukraine with the possibility to download large number of licensed content with best quality
• Kyivstar presented «map of ukrainians’ future»
• Kyivstar’s mega-show «Communication for the Future», dedicated to the 10th anniversary of a company, became a prominent event in the cultural life of Ukraine
• Kyivstar’s president Igor Lytovchenko entered the top three top managers of Ukraine according to «Companion» rating

2006

• Kyivstar initiates nationwide program to support National football team of Ukraine at the World Cup 2006 — «Your country, Your football. Your Kyivstar».
• Kyivstar holds a unique Ukrainian school football championship «DJUICE-Goal», winner-team meets Andrei Shevchenko
• in early April Kyivstar conducts brand restyling (update): corporate logo, colors, fonts, and philosophy of the company
• for the first time in market — was introduced «Mobile Map» and «Friend finder» LBS technology-based services
• Kyivstar is the second largest taxpayer among the capital organisations
• Kyivstar is «Best Employer in Ukraine» according to independent rating of «Delovoy» magazine

2005

• Kyivstar international long-term credit rating increased from «B» to «B+»
• Kyivstar Company became Official Mobile Operator and International Sponsor of the Eurovision-2005 song contest
• Kyivstar issued Eurobonds to the record sum of $175 mln.
• for the first time in market — Kyivstar introduced unique SIM-card restore service with number preserving for pre-paid subscribers
• in August 10.000.000th subscriber joined Kyivstar network
• Kyivstar became Title Sponsor of Ukrainian National and Youth football teams

2004

• rate plans were fully renewed for all subscription categories — contract, corporate and ACE&BASE service users
• Kyivstar becomes Official mobile operator of Ukrainian Olympic team
• starting from the 1st September Kyivstar introduces first in Ukraine international youth mobile brand — DJUICE
• for the first time in the market — free for all DJUICE subscribers great concert tour of Western and Ukrainian show-business stars(DJUICE-drive) over the Ukrainian cities
• for the first time in the market — absolutely free calls among DJUICE subscribers during 3 months
• for the first time in Ukraine Kyivstar demonstrated EDGE — completely new high-speed data transfer technology
• Kyivstar’s victory in nomination Public Recognition of the National contest Brand of the Year
• for the first time in the market — for ACE&BASE and DJUICE subscribers was introduced Money Transfer service

2003

• Kyivstar received international «EuroMarket» prize of European Market Research Centre (EMRC)
• TOP-100 list from Ukrainian Investing Newspaper called Kyivstar the most dynamic Ukrainian company

2002

• for the first time in market — new rate plans for contract and corporate subscribers, based on principle of dynamic minute cost decrease depending upon used air time.
• introduction of new unique Weekend, StarSvit, Starday services
• high-speed data transfer technology (GPRS) were put into test operation
• Kyivstar becomes the first Ukrainian mobile operator which renders roaming services in all European countries without exception
• Kyivstar received the ISO 9001:2000 certificate
• Kyivstar is the first company in Ukraine to place its own Eurobonds in the western stock market. Total amount of issue — $100 millions

2001

• for the first time in market — per-second charging from the first second
• for the first time in market — contract subscribers get the possibility to replenish their accounts rapidly and conveniently with the help of StarTime scratch-cards
• Kyivstar network covered all regional centers and the main national and regional highways
• the number of subscribers exceeds 1 000 000. Kyivstar becomes a leader in the Ukrainian mobile communication market.

2000

• for the first time in the market — free incoming calls within network for users of all forms of subscription
• for the first time in market — were introduced WAP services and traditional Internet access
• for the first time in market — was introduced GSM-banking(StarCard) service
• for the first time in market — subscribers are provided with the possibility of interstandard roaming

1999

• introduction of prepaid ACE&BASE service
• for the first time in the market — per-second charging from 30th second
• Crimea’s affiliate opening

1997-1998

• first call within Kyivstar network (9th of December 1997)
• beginning of the collaboration with Ericsson Company (supply and equipment installation)
• for the first time in market — approbation of free incoming calls within Kyivstar network
• for the first time in market — voice mail service was introduced in GSM standard
• for the first time in market — four affiliates were opened in the largest cities of Ukraine — Odessa, Dnipropetrovsk, Kharkiv and Lviv
• introduction of international roaming service