Kyivstar embodies its environmental responsibility through environment-friendly products and services, as well as proper technical solutions and environmental events. Within the Resufe frome Paper Bills, Save a Tree campaign, around 19 000 Kyivstar contract subscribers refused from receiving paper bills and saved 173 trees from cutting in 2009. Another 237 trees were planted by Kyivstar in collaboration with its clients in 8 cities of Ukraine.

On the Earth Day the Company volonteers greened up and landscaped the cities: planted flowers, trees, cleaned up green territories.

Kyivstar volonteers together with citizens planted decorative pine trees, presented by the company for the 75th anniversary of the National Botanic garden. Collective specimens of the decorative pines became a part of the Autumn exposition at the Seasons area. The Kyivstar Company and environmental professionals paid special attention to the planning of this area. The Botanic garden workers carried out an expertise regarding the best time, place for planting and seedling selection. Therefore, the young trees would be provided with the necessary professional care.

The local authorities participate in the development of environmental projects. As the result the most necessary for Ukrainian towns initiatives are chosen.